Flagship Stores

Maui and Sons
Venice Beach

We launched Maui and Sons Surf & Skate Shop as our “Flagship” retail store in the United States in April 2008, adding even more color and flavor to an already eclectic Venice Beach boardwalk.

Our shop offers everything from surf & skate lessons and board rentals to boardshorts, rashguards, and everything in-between. In addition to our seasonal designs, the store carries its own exclusive Maui and Sons Vintage collection.

With the Maui & Sons Brand licensed and produced in over 100 countries, our shops have the unique opportunity to bring in unique products from countries such as Australia, France, Italy, Panama and the Middle East to name just a few. All of these collections can be found in the store, alongside one of the largest selections of skateboards in the area. We carry everything from high tech longboards, simple cruisers to street skateboards – and we have all your accessories covered.

Whether you’re renting a board, taking a surf lesson or purchasing a t-shirt, when you’re at the Maui and Sons Surf & Skate Shop we care about the experience you have. You will always be welcomed in with a smile and a ready hand to help with whatever you need.

If you do stop in, you will most likely run into Cheryl Johnson, who manages the Shop on a daily basis. She personally makes sure everyone that walks through the door gets the service they deserve. Cheryl has been a part of the Maui & Sons family for more than 30 years. A Native of Carlsbad, California, Cheryl grew up surfing with the likes of Tom Curren and Joey Buran.  She has traveled around the world and knows a little something about almost everything, so there isn’t much she won’t be able to help you with. And if she doesn’t know, she will Google it for you. Tony – her right hand man – and the rest of the staff are just as accommodating, so don’t be afraid to ask any of the team to help out. We offer dressing rooms for trying those great threads on and/or changing out of wetsuits, and we will usually have a dry towel waiting. Just don’t forget to wash the sand off your feet before you come in the shop…or we will send you out to the water bucket to do it anyway.

We pride ourselves on our professional, yet laid-back way of life here on the Venice Boardwalk. We will always be friendly and able to help you with any of your surfing/skating and travel needs. We have all grown up on the beaches of Southern California, and we know the all the best local places for surfing, skating, food and fun. And if you need a little more action – info on the posh clubs of Hollywood is available too!

Maui and Sons
Marina Del Rey