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Hold On: Did Zara Just Collaborate With a Surf Brand?

Designer collaborations are nothing new for fashion brands, but unlike H&M or Uniqlo, Zara has a more roundabout way of announcing new design partnerships. Namely, by not announcing them at all.

Zara quietly released a new design collaboration with Maui and Sons, the surfwear and skater clothing company, without any kind of formal announcement or advertisement beforehand. The new line includes nine surf culture–inspired pieces with major California vibes, and it’s available to buy now.

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