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A brand with authentic DNA is attractive to retail

Maui and Sons’ licensing director Blake Harrington on the growth of the lifestyle apparel company.

Firstly, how has your business been performing in general over the past 12 months?

Over the last year business has proved quite successful. We’ve signed a half dozen new licensing agreements in multiple markets and categories along with securing a DTR deal with Zara for a women’s range that launched spring 2017. On top of our licensing business we’ve doubled our wholesale business in the US with our apparel/accessories and food & beverage categories.

What have been your highlights?

Definitely our collaboration with Zara has been one of our highlights over the last year. Working with their team has been a great experience and we are grateful to have the opportunity in being in all their stores around the world. Our heritage throwback collection for spring 2017 has been well received with our current retail partners such as Macy’s, Pac Sun, Amazon, Jack’s Surfboards and Sun Diego in the US. We’ve also just launched our own e-commerce sight which has been a long time coming.

What will be your main focuses at Licensing Expo this year?

We are focusing on securing potential licensing agreements for ladies and kids products for the US market. We feel there is great opportunity with both categories, especially with the ladies products after the great reception we’ve had with the Zara collaboration. We are also looking for partners in the back to school sector, with bags, backpacks and stationery being great licensing categories for us outside of the US.

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